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Car of the Day : August 13, 2014; Ertl '37 Plymouth Business Coupe
Topic Started: Aug 12 2014, 10:03 PM (419 Views)
juantoo3
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Car of the Day for August 13, 2014 is the Ertl 1937 Plymouth Business Coupe

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Plymouth was a brand of automobiles based in the United States, produced by the Chrysler Corporation and its successor DaimlerChrysler. The brand first appeared in 1928 in the United States and was discontinued in 2001.


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The Plymouth automobile was introduced on July 7, 1928. It was Chrysler Corporation's first entry in the low-priced field, which at the time was already dominated by Chevrolet and Ford. Plymouths were actually priced slightly higher than their competition, but offered all standard features such as internal expanding hydraulic brakes that the competition did not provide. Plymouths were originally sold exclusively through Chrysler dealerships, offering a low cost alternative to the upscale Chrysler brand cars. The logo featured a rear view of the ship Mayflower which landed at Plymouth Rock in Plymouth, Massachusetts. However, the inspiration for the Plymouth brand name came from Plymouth binder twine, produced by the Plymouth Cordage Company, also of Plymouth, Massachusetts. The name was chosen by Joe Frazer due to the popularity of the twine among farmers for tying up various items.


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The origins of Plymouth can be traced back to the Maxwell automobile. When Walter P. Chrysler took over control of the troubled Maxwell-Chalmers car company in the early 1920s, he inherited the Maxwell as part of the package. After he used the company's facilities to help create and launch the Chrysler car in 1924, he decided to create a lower-priced companion car. So for 1926 the Maxwell was reworked and re-badged as the low-end Chrysler "52" model. In 1928, the "52" was once again redesigned to create the Chrysler-Plymouth Model Q. The "Chrysler" portion of the nameplate was dropped with the introduction of the Plymouth Model U in 1929.


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While the original purpose of the Plymouth was to serve a lower-end marketing niche, during the Great Depression of the 1930s, the marque helped significantly in ensuring the survival of the Chrysler Corporation in a decade when many other car companies failed. Beginning in 1930, Plymouths were sold by all three Chrysler divisions (Chrysler, DeSoto, and Dodge). Plymouth sales were a bright spot during this dismal automotive period, and by 1931 Plymouth rose to the number three spot among all cars. In 1931 with the Model PA, the company introduced floating power and boasted, "The economy of a four; the smoothness of a six." In 1933 Chrysler decided to catch up with Ford and Chevrolet with respect to engine cylinder count. The 190 cu in version of Chrysler's flathead-6 engine was equipped with a downdraft carburetor and installed in the new 1933 Plymouth PC, introduced on November 17, 1932. However, Chrysler had reduced the PC's wheelbase from 112 in (284.5 cm) to 107 in (271.8 cm), and the car sold poorly. By April 1933, the Dodge division's Model DP chassis, with a 112 in (284.5 cm) wheelbase, was put under the PC body with DP front fenders, hood, and radiator shell. The model designation was advanced to PD and the car was marketed as the "DeLuxe" 1933 Plymouth. This car sold very well and is the 1933 model most commonly found in collections. The PC became the 'Standard Six'. It had been the 'Plymouth Six' at introduction, and was sold through to the end of 1933, but in much lower numbers. It is consequently in the minority in collectors' hands today.


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For more info see:
http://en.wikipedia.org/wiki/Plymouth_(automobile)

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We don't see too many 30s era Plymouths in small scale diecast, so this is a refreshing find apart from this casting being seldom done.

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Dean-o-mite
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Muscle Car
Life after 'Dick Tracy'....this Plymouth was also issued as a race car. This was a recent addition, so I can show a photo of the package, and post-DLM.

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pjedsel
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Muscle Car
I liked this series of cars from ERTL as there have been few '30's era cars made. I have all four cars from the set that ERTL made and at one time had the Cotton Owens car as well. Neat to have an old Plymouth to drive around toy town. :D
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juantoo3
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Dean-o-mite
Aug 13 2014, 02:23 AM
Life after 'Dick Tracy'....this Plymouth was also issued as a race car.
I stand corrected and will edit the OP.
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ivantt
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New casting? Quick! Take it apart!
I didn't know Ertl had an old Plymouth. So cool. Looks nice. I'll have to pay more attn. at the swap meets and find me one! :)
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daniel60
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Personal Luxury Car
These cars are awesome.
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JeepXJLover
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Minivan
I don't remember this casting either, but sure would like to find one.
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