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Matchbox Eras
Topic Started: Sep 4 2017, 02:25 PM (278 Views)
oblivious
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Microcar
For my own purposes, I have divided Matchbox into several chronological eras, that range from five to thirteen years. These are:

Original Expansion - 1953-1959
Regular Wheels - 1960-1969
Lesney Superfast - 1970-1982
Universal -1983-1992
Tyco - 1993-1997
Mattel Mt. Laural - 1998-2004
Mattel El Segundo - 2005 on

Now I'd like to split the latest era starting at 2016 with the expansion to 125 models and the great turnover in the Matchbox staff. So I'm looking for new names for the 2005-2015 era and the 2016-onward era. Thoughts?

Dean
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Douglas
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SUV
Well that is difficult Dean, I can pretty much only be humorous in my thoughts for names, like for instance the '05 to'15 era could be called "Some Good, but With Too Much Bad and Ugly". :D

And then maybe '16 onward, "Old School Returns" :D


Or maybe '05-'15, "Corporate (Focus)"
And '16 onward, "Model Design or Designer (Focus)"
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DinoMom
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Fullsize
2005-2015 produced some excellent castings I believe but became horrible around about 2010, when a lot of unlicensed generics flooded the brand and the licensed models started sporting very unpleasant decos.

You might call the 2016+ period the "MatchboxWorld" period, since that is the handle the design team have been using on Social media in order to promote the brand.
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